Utilizing branded promotional clothing is a great way to promote your upcoming event and make a statement while also increasing brand recognition for your business. Did you know that 90% of branded product recipients can recall the company’s name when questioned? Put branded clothing to work for your business, then. Here are some ingenious ways to effectively promote your event, leaving a lasting impression and piquing the interest of potential buyers long before the event starts.
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Select a Reusable Design.
Selecting a design and style that is wearable again is essential if you want people to utilize and wear your promotional workwear in the future. Keep in mind the following elements:
- Avoid using an overly bright color palette when taken out of context.
- Avoid branding elements with dates on them until you can afford to replace your promotional apparel for every occasion.
- Don’t pick outfits people wouldn’t feel good about wearing on the weekends.
- Selecting cheap apparel could mean replacing them before management realizes they are worth the money.
Use The Branded Apparel To Further The Theme.
A branded t-shirt with the theme’s message and color scheme will promote your event theme more successfully than most items. Think of a powerful phrase, an original slogan, or an intriguing query. In the lead-up to the event, get your staff to wear the promotional t-shirts throughout town and share pictures of them on social media.
Giving your guests something to look forward to and demonstrating clarity and intent are two benefits of having a theme for your event. You can create a sense of anticipation among attendees of your event by using a successful promotional strategy that will motivate them to search for that recognizable t-shirt they saw online and find you there.
Provide Branded Clothing As a Freebie.
People love free items. As a result, they are more inclined to hang onto promotional apparel for several years, maximizing brand exposure and impressions. You may also use branded clothing to encourage people to register for your event more quickly. One example of a reward may be a free promotional tee for the first ten registrants. Also, don’t restrict your qualification contests to occurring just before the event. Come up with new ideas for generating interest and participation before, during, and after the educational sessions.
Don’t Overlook Virtual Events.
Adding a tangible, approachable component, like branded clothing, to a virtual event can encourage greater participation from attendance. Upon registration, provide t-shirts, pullover hoodies or sweatshirts, ballcaps, or other clothing items to registrants so they can wear them during the event. Wearing these apparel will foster community during the virtual event, bringing people together and fostering a camaraderie that might not otherwise occur at a virtual event.
Make The Graphics Simple.
Last but not least, aim to select a look and feel that staff members would be content to wear away from the office. Many individuals always like wearing a great t-shirt with a simple logo design and a rain jacket or fleece of superior quality. This increases the number of people who see your brand and reinforces all the other justifications for utilizing promotional workwear for events.
