Green is having its moment in fashion. Many have deemed it the “It” color of 2024, as it’s been everywhere from runways to streetwear in major cities. Gen Z is one demographic embracing the trend. Green’s various hues make it easy to sport the shade throughout multiple seasons and for certain occasions, such as during the holidays, in autumn layers and in the peak of springtime. So far, green’s rise in popularity continues to flourish. Even green sneakers are proving popular among fashionistas of all ages.
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Brat Green Trends
You can thank singer-songwriter Charli XCX and her album “Brat” for inspiring the “brat green” trend. You’ve probably seen it everywhere. It has been so popular that it has been referenced in political campaign news coverage. Back in July 2024, Charli XCX herself even tweeted “Kamala IS brat.” Whereas “brat” was once an insult, it’s now a compliment, and it comes with a fashion vibe in itself.
While you can aim to acquire any brat green piece, such as an oversized sweater in the attention-grabbing shade, the must-have brat clothing item is the white tank top. Sport it underneath a brat green oversized sweater, then pair them with black skinny jeans and sneakers for a low-key casual style.
The “brat green” trend isn’t just about the color. It’s also about being true to yourself and wearing clothes you’re comfortable in and feel good wearing.
Forest Green Elegance
The gorgeous forest green color is a timeless classic with a sophisticated energy that’s withstood the test of time. You’ll often see it in fall and winter, paired with neutrals like khaki pants.
However, it’s also a popular dress color on its own or paired with a black belt, depending on the style. Rock a long-sleeve vintage-inspired forest green dress for work or a velvet sleeveless midi dress for a holiday party. Put on a forest green sweater, your favorite pair of jeans and white sneakers for a casual ensemble. Depending on the style of dress you get, the environment in which you’re wearing it and your preferences, you may want to bring a sweater or cardigan with you for an added layer.
Don’t forget cable knit, a hugely popular option in winter. Many opt for cream cable knit fashions. While they’re undoubtedly beautiful, think about opting for forest green cable knit attire. For example, you can wear a long-sleeve forest green cable knit midi dress in a professional setting while out with friends, on a date or to a holiday party. If you’d rather stick to a casual style, a form-fitting forest green cable knit sweater with a pair of jeans and sneakers or an oversized forest green cable knit sweater with a white t-shirt, black jeans and sneakers are two potential outfits that will help keep you comfortable and cozy in a casual setting.
Green for Fall
Olive green is a go-to shade for fall, often seen in long skirts, bomber jackets, turtlenecks and cargo pants. Its versatility makes it a perfect fit for streetwear, formalwear or anything in between.
One aspect of “brat summer” that many loved is that it was all about empowerment and embracing who you are. If you’re someone who loves vibrant shades but is a bit shy about wearing them, consider pairing a bold piece with olive green. For instance, wear a long-sleeve white shirt, jeans, knee-high brown boots and an olive green parka, but throw on a mustard-colored scarf for good measure.
If you typically gravitate toward one specific shade of green for fall or a particular garment, consider branching out and experimenting. Let’s say your go-to is a black or gray blazer. One in forest green—professionally tailored, of course—can be a stunning addition. A forest green turtleneck or a button-up tailored shirt are two additional choices that have classic appeal.
Even green accessories deserve a place in your closet. Purses in black or brown are standard in fall or winter, but think about adding a green one to your collection. Typically go for brown, cream or black winter scarves? Think about green plaid instead. Whether you love the vibrant hue of “brat green” or darker, neutral greens are more your style, there’s no shortage of green clothing pieces and accessories available that can complement your aesthetic.
Don’t forget stylish footwear to enhance your outfit. Options like the Jordan 4s and Nike slides are two styles to consider.
Gen Z’s Way of Adding Pops of Green
Gen Z ranges from 1997 to 2012, and they take many of their fashion cues from social media, including a love of baggier clothes and pieces from the early 2000s. Many have also been embracing a more sustainable style and versatile pieces and turning away from in-your-face designer labels. For instance, you’ll likely see a Gen Z fashionista sporting cargo pants with a white t-shirt and chunky sneakers or men’s graphic tees with jeans.
Don’t worry if you love the green trend but you’re not all about going full-on brat green with a vibrant jacket or oversized sweater. Adding pops of green, such as with winter accessories, is a great way to wear the shade in a way you’re comfortable with. Don’t be afraid to experiment and step out of your comfort zone.
Start Shopping Today for Your Favorite Green Clothing Items
Don’t wait to grab your favorite green cold-weather pieces, especially since green is already a hit in fall and winter—and with Gen Z embracing the shade, it’s more popular than ever. Make sure to snag your preferred sizes before they sell out. Keep versatility in mind, opting for items like a green bomber jacket or cargo pants that can transition across seasons. You might find that wearing green becomes such a favorite that it becomes a year-round staple in your wardrobe.
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